Compelling copy writing & Content Marketing

Modern buyers are more inclined to research their buying decisions.

Companies that meet buyer information needs with good quality, value added content (e.g. blogs, press releases, web copy, podcasts, video) help to will build trust and credibility with their audience.

This makes them more likely than their competitors to convert the business. Talk to us today about creating powerful content for your business!


Did you know you can instantly build the reputation you need to give you that extra edge?

Do you need an extra advantage in the marketplace? Perhaps it's because:

  • You’re at risk of losing out to a competitor;
  • Your proposals don’t seem to work as well as they used to;
  • Customers are making you jump through more and more hoops for the business;
  • Prospects hesitate over price;
  • You want to impress your clients and prove how good your offer really is;
  • You'd like to go about building a stronger brand.

That’s when you need to prove you or your company are the recognised experts in the field.

That’s when you need to inspire trust and justify price. That’s when you need to add value fast.

You need to be published.

A one-off article in a newspaper or magazine may not generate too many leads on it’s own, but the really value comes after publication because its your passport to credibility.

If you have the clipping of an article or feature story on you, your company or your product -- you can send it to the client, put it on your website or on the wall in your premises. You can point to the fact that “we were recently featured in…”

It’s instant recognition! It’s even better than being able to show you’ve won an award. That news clipping says “reputation”; it says “expert”; it says “trustworthy”.

What’s more, depending on the type of article and publication, that clipping can contain some engaging “how to” advice that adds real value to the deal…

To find out how you can get featured in the media, contact us for a no obligations chat.

One this page you will find some samples of our work we chose because they demonstrate our flexibility to work in almost any medium – feature articles, press releases, websites, newsletters, brochures, direct mail, lead letters, proposals, white papers, eBooks, email campaigns, content marketing pieces, automated response emails, video, radio… if it needs copy, a compelling story and the art of persuasion, we can do it.

 

For Enquiries

Iron Road Communications

Address:
PO Box 302 116, North Harbour, 0751

Street Address:
27 William Pickering Drive Albany

DDI +64 9 4482073
Mob: +64 27 2456060