Did you know that reliance on search engines is changing the way we think? Perhaps even, our ability to think at all...

And what does this mean for marketing?

According to a study by Betsy Sparrow at Columbia University, we are re-organising the way we remember things.

Photo by Pixomar

Tobacco companies aren’t allowed to advertise, but they say that any publicity is good publicity (I beg to differ). In the case of tobacco companies and a recent New Zealand Herald article, it may actually be true.

Did tobacco companies trick the media? The use of the headline and sexy photo send a strong commercial message...

Writing is best done by people who care, rather than journalists who deliver content with as much vibrancy as the electronic voice of an ATM machine…

My holiday ended a few days ago, but I’m sitting at my desk today feeling tired, listless and uninspired – not good for somebody with a mountain of work and a family to support!

I was in the middle of trying to draft a ‘needs analysis’ of potential customers, but really… you get the picture.

The problem with this is that I start to panic a bit. Things like “bills to pay” and “client deadlines to meet” start flashing through my mind, not to mention the utter frustration of possibly losing the entire day in some kind of ‘funk’ I can’t snap out of. So how to get out of it?

Why local business journalism mostly fails to connect with readers and how good content marketing and public relations can fill the gap by helping to inspire, motivate and lead customers through stories of triumph and human character.

Photo by: Stefano Valle

Mum always said don’t talk to strangers, but in the age of social media the ability to start or join conversations is increasingly a key strategic advantage for organisations and salespeople.

By Colin Kennedy

Small and medium business owners shouldn’t get too hung up on keywords and search engine marketing because customers use a number of search methods to find stuff they’re looking for.

The Internet is like an endless wilderness for small business owners with small budgets, and most simply end up getting lost in cyber space – but the ‘small fry’ of business can turn that around by practicing some simple survival techniques.