Intellectual Property, Auckland, New Zealand: Securing a trademark in countries like Australia, the United States, China and the United Kingdom will in future be exponentially cheaper and easier for New Zealand companies, following the Government’s decision to adopt the Madrid Protocol in September.

Intellectual property expert, Theodore Doucas of Zone IP (an intellectual property management consultancy in Wellington), said that the Trademarks Amendment Act is a major coup for the export industry.

As a signatory to the Madrid Protocol, New Zealand companies will only have to file one trademark application to secure trademark protection in more than 80 countries.

Tobacco companies aren’t allowed to advertise, but they say that any publicity is good publicity (I beg to differ). In the case of tobacco companies and a recent New Zealand Herald article, it may actually be true.

Did tobacco companies trick the media? The use of the headline and sexy photo send a strong commercial message...

Writing is best done by people who care, rather than journalists who deliver content with as much vibrancy as the electronic voice of an ATM machine…