Marketing is all about visibility. The more visibility you have, the more business you will do.

People like to do business with people they know, like and trust and, in the words of entrepreneur Jack Daly:

“Selling is the transfer of trust. People do business with people they trust, and they get to trust the people the get to know… and they get to know the people the SEE more frequently”.

So even Jack agrees… be seen, be heard – with your existing customers and your target market.

Here's how you do it...

Photo By Graeme Weatherston

Today’s customers – both consumers and b2b decision makers – like to research their buying decisions… and those companies that provide them with good quality, objective information which helps them better their lives or business, are the companies they are most likely to buy from.

How has the Internet has changed human behaviour?

Photo by Africa

ScienceDaily — Companies that use the popular social-media site Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers, according to new research from Rice University's Jones Graduate School of Business. The study is featured in the March issue of the Harvard Business Review.
Research for the article, "How Effective is Facebook Marketing?," was conducted by Utpal Dholakia, associate professor of management at Rice University's Jones Graduate School of Business, and Emily Durham, a Jones School alumna and founder of Restaurant Connections, a Houston‐based restaurant consultancy.

Photo by: Graur Codrin

By Colin Kennedy

Datum Connect’s recent seminar on Facebook marketing was oversubscribed by more than 100% as business owners slowly come around to the realisation that Facebook advertising is probably the most ultra-targeted medium of all time.

Looking to target people whose favourite band is U2 and who are also fans of the book Watership Down? Facebook can do it for you.