Three tips for establishing a good online reputation

Two out of three New Zealanders will Google a person before meeting with them for the first time. Which begs the question, what are your potential clients and business associates finding when they Google your name?

If you are not actively managing your online reputation, it will be developing organically which, it goes without saying, is a dangerous state to find yourself in. Image by jannoon028

Two out of three New Zealanders will Google a person before meeting with them for the first time. Which begs the question, what are your potential clients and business associates finding when they Google your name?

If you are not actively managing your online reputation, it will be developing organically which, it goes without saying, is a dangerous state to find yourself in.

By searching your profile online, your potential clients are already shaping their opinion of you, hours and even days ahead of the handshake.

New research tells us that web users form a perception of you and your business in just 1/20th of a second (Dr. Gitte Lindgaard, Behaviour and Information Technology), and once it has formed it is very difficult to change.

A solid presence online – one that moves beyond your website – inspires confidence.

1. Do you have a LinkedIn profile and is it up to-date? LinkedIn establishes your credentials online. A robust and persuasive profile will go a long way towards strengthening your online reputation.

Positive and up-to-date recommendations are very compelling.

Altogether, 1.92 million online New Zealanders have looked to their fellow internet users for opinions and information about products, services and brands.

2. Have you published or contributed to articles published online on websites other than your own? Well-written articles establish your expertise and increase your profile online.

3.  Are you listed as a member or accredited by our relevant industry association or other credible organisations. Membership listings give a sense of accountability and guarantee, both of which further underpin your personal credibility.

During January, Iron Road is offering a free audit of your online reputation. Email us today to take advantage of this offer, which is limited to the first 15 people to make contact before Tuesday 31 January 2012.