New Zealand urgently needs an Australian type mechanism for government intervention when patently unjust and misguided decisions are handed down by the Intellectual Property Office of New Zealand -- as in its recent decision to uphold DB Breweries’ trademark of the term ‘Radler’.
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Category : Public Relations and Publicity |
Tobacco companies aren’t allowed to advertise, but they say that any publicity is good publicity (I beg to differ). In the case of tobacco companies and a recent New Zealand Herald article, it may actually be true.
Did tobacco companies trick the media? The use of the headline and sexy photo send a strong commercial message...
Writing is best done by people who care, rather than journalists who deliver content with as much vibrancy as the electronic voice of an ATM machine…
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