Intellectual Property, Auckland, New Zealand: Securing a trademark in countries like Australia, the United States, China and the United Kingdom will in future be exponentially cheaper and easier for New Zealand companies, following the Government’s decision to adopt the Madrid Protocol in September.

Intellectual property expert, Theodore Doucas of Zone IP (an intellectual property management consultancy in Wellington), said that the Trademarks Amendment Act is a major coup for the export industry.

As a signatory to the Madrid Protocol, New Zealand companies will only have to file one trademark application to secure trademark protection in more than 80 countries.

My holiday ended a few days ago, but I’m sitting at my desk today feeling tired, listless and uninspired – not good for somebody with a mountain of work and a family to support!

I was in the middle of trying to draft a ‘needs analysis’ of potential customers, but really… you get the picture.

The problem with this is that I start to panic a bit. Things like “bills to pay” and “client deadlines to meet” start flashing through my mind, not to mention the utter frustration of possibly losing the entire day in some kind of ‘funk’ I can’t snap out of. So how to get out of it?