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RED BULL may give you wings, but it’s the international corporate giant’s innovative use of content marketing, or brand journalism, that has launched the brand into the stratosphere of marketing success.
Red Bull Media House prints one of the biggest magazines in the world with a distribution of 4.8 million, offers Red Bull Mobile services, operates a TV station and produces documentaries, movies, music, apps and even games for all devices.
The strategy is called content marketing and their objective is simple: “To excite customers with outstanding quality content". More...
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Copywriting and Content Marketing
Iron Road is a content creation agency which creates compelling messages and content that engages your target audience and converts more business.
We create persuasive stories about how organisations solve customer problems... and then we get those stories in front of customers and prospects in the form of media articles, advertorials, press releases, e-books, content rich website pages, white pages, brochures, newsletters, magazines, podcasts, video, advertisements, direct mail and social media (to name just a handful of tactics).
Working with clients worldwide, Iron Road has the rare talent, expertise and skills for creating powerful stories which underpin very effective, outcome driven marketing campaigns.
"Your article not only increased my exposure in the market place, but have given me credibility with existing and potential clients. I have also received work enquiries and speaking opportunities as a direct result of the publicity." -- Claire Wadey, Creativity Works
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Iron Road Communications
Address:
PO Box 302 116, North Harbour, 0751
Street Address:
27 William Pickering Drive Albany
DDI +64 9 4482073
Mob: +64 27 2456060
